Digital Product Innovation Management

We work with clients to bring digital ideas to life; from ideas to marketplace. We help you to turn your digital strategies into successful digital products.

235 Digital works with clients to elaborate on ideas or refine existing digital products or services.

We work with clients to shape the product vision, produce a strategy, create a roadmap and ensure that the right methodology is applied.

Our digital product management experience cuts across creating customer facing as well as technology based products.

We are proud of our deep experience of technology stack, customer experience scenarios as well as stakeholder management success stories.

Partnering with Digital, Innovation and Product Teams, we work to deliver long term vision with increased velocity, using a range of contemporary techniques to help ensure organisation acceptance and market readiness.

 

Product & Portfolio Strategy

Product strategy is a roadmap of the product. It helps to establish the end-to-end vision of the output and focuses on the core issues, e.g. setting business goals, selecting KPIs, figuring out what problems does your product solve or what are its distinguishing features.

235 Digital collaborate with clients to develop product and portfolio strategy and plans including updates to management and the wider business. Includes portfolio positioning, release planning and stakeholder management.

 

Product Roadmap

235 Digital will help you in deciding on future developments and creating a roadmap as a vision for the product. Communicating internally and externally.

A product roadmap is a high-level visual summary that maps out the vision and direction of your product offering over time. A product roadmap communicates the why and what behind what you’re building. It’s a guiding strategic document as well as a plan for executing the strategy.

 

Requirement Management

Gathering, analysing, prioritising and documenting product requirements. Defining users and use scenarios. 235 Digital Product Manager will produce and manage the backlog in Scrum. Providing product context for developers.

 

Product Evangelism

Selling and presenting the product to internal audiences such as Sales, Development and Marketing. Representing the product externally at conferences, exhibitions, with the press and industry analysts.

 

Product Launch

Managing the roll-out of the product within the business e.g. system and process updates. Communications and training to all appropriate areas e.g. support. Managing internal and external trials.